https://www.matheusleite.work/home daily 1.0 2026-10-15 https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/daefb1fa-f807-4712-a357-883d6fd68326/03+1.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/58ab06db-cac3-4f01-a5bb-f8019deac8f4/02+1.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/148da4d8-941d-4621-b746-06d7c2cf6753/matheus-leite_icon-black.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e576225f-2d43-451b-8215-e608ddab7003/2BA4A5C9-0146-4168-A841-AB73B115306C.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3787466c-605c-4357-ae91-fc30bc2d032c/matheus-leite_case-secil-2-1.jpeg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/4f1ac03a-8f9b-4cc6-bd7c-607fb0351c65/matheus-leite_case-MD-29-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3bc68689-b670-4c4a-b455-0d7169fe03c1/matheus-leite_case-cofidis-14.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/de0adae9-1f0e-4dac-9102-5c4c779d025e/matheus-leite-case_LAB-Insurance-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/7e59c753-cb0d-4320-8e3c-517ecc5d75cd/matheus-leite_medcode-07.jpg https://www.matheusleite.work/magic-decks daily 0.75 2026-10-15 https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/170014d6-640e-48bb-b6cc-8881980a22ed/matheus-leite_icon.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/028f21fa-c1a9-4f0c-9e06-9795d345f79f/matheus-leite_case-MD-23.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/4f250855-41f4-41ab-bd55-9d0a1321ceef/matheus-leite_case-MD-28-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/d6999ae1-8281-429f-8f6c-17d0f9d880df/WhatsApp+Image+2025-03-03+at+21.11.12.jpeg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/d5bbe220-1b87-454d-954a-0860e6908977/matheus-leite_case-MD-4.2.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/d8edbfed-2d1f-4c43-8cb8-5f30b433f3d8/matheus-leite_case-MD-25.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/f93776f9-a78f-415f-8fee-25e202d44399/matheus-leite_case-MD-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/4f1ac03a-8f9b-4cc6-bd7c-607fb0351c65/matheus-leite_case-MD-29-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/2bbcf4d3-5d6d-4efc-be1e-62f40db40f2e/matheus-leite_case-MD-2.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/b1e6be0d-fe20-4e6f-94a0-ecd936052a73/matheus-leite_case-MD-26-2.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/eea3f96f-269d-46b1-b4fe-4ad0dd953a58/Title.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/cd8d46a8-2ee3-4feb-aa33-3da069b88773/Title-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/fbb50063-5950-4e5d-a723-2a61b6bc8b03/Title-2.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/ba407bd8-f116-4b6e-b45f-8b212d362605/Title-3.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e1cb1e4b-7da1-4d0c-809b-eb899f4bbc95/Title-4.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/51ae721a-c231-4d7b-b850-9b44fb01bab6/matheus-leite_case-MD-27.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/8453ee6d-207c-4be7-a068-6fb922ac022c/matheus-leite_case-MD-30.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/213cf8a8-3431-4f98-9186-b0579e2ff261/matheus-leite_case-MD-6.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/ef5a5450-5e38-4e7e-882a-8bbb82d2213e/Title-4.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/eeddffae-397b-41ad-83b8-e53a5b16d7be/Title-2.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/eeb7a8ba-33ad-49ea-bf56-c20d9777ab3f/Title-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/800133f2-22a7-4557-a6f8-216ebe4b3576/Title.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/6acaf965-04dc-4211-a304-f24d7c15adbf/Title-3.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/a30c0358-e39e-49da-ad76-035c0808e12b/Title-5.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/f239dff1-5c50-4fa8-8b05-f79bae105fff/matheus-leite_case-MD-5-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/ef7ad8fe-ef88-4160-af36-db353353c92d/matheus-leite_case-MD-8-2.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/2b15df12-22d1-4087-81f7-df8cd9fdc494/matheus-leite_case-MD-9-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/8ac5f1d8-0fa3-4e9a-86cf-d4e80ea03256/matheus-leite_case-MD-10.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/4ae21f58-95b8-4184-b964-514adb898920/matheus-leite_case-MD-12.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/1f3d7f43-0e42-4716-8368-e211e3daaf04/MD-Colorir-Amanha-01.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/4e80fbbb-0080-48d8-880d-9c5217a49249/MD-Colorir-Amanha-03.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/52db8379-7aef-4800-855c-f52de04085c6/matheus-leite_case-MD-13-2.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/9c066a48-9d7a-4a23-ab5f-095974c04c8f/matheus-leite_case-MD-15.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e8bebb1d-c105-4f79-b5e3-85c96daecf1d/matheus-leite_case-MD-16.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/93afa8fc-f7ba-412e-8778-9e855f26ce82/matheus-leite_case-MD-17.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c568fd8b-2b10-4147-a690-3685070a652e/matheus-leite_case-MD-18.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/5e873abf-db28-4694-8bee-0fcab1a71b06/matheus-leite_case-MD-22.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/2f895f83-32fe-498d-b97b-725ed3fcf7ae/matheus-leite_case-MD-21.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/381ffb92-dc78-4543-9a3e-82a11292b28c/matheus-leite_case-MD-24.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c15b15d4-e5d1-4f2e-9cb8-1b41d1f1c456/arrow-up.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3787466c-605c-4357-ae91-fc30bc2d032c/matheus-leite_case-secil-2-1.jpeg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3bc68689-b670-4c4a-b455-0d7169fe03c1/matheus-leite_case-cofidis-14.jpg https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e790c544-626f-4169-a6d5-c863f9fd28f5/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e790c544-626f-4169-a6d5-c863f9fd28f5/thumbnail Magic Decks How I designed and launched Magic Decks, a card game teaching children 48 life skills. Product, brand and store: 171 decks sold, acquisition cost cut 10x. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e0bce91c-0488-4474-9a11-c4fb162c63fc/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e0bce91c-0488-4474-9a11-c4fb162c63fc/thumbnail Magic Decks How I designed and launched Magic Decks, a card game teaching children 48 life skills. Product, brand and store: 171 decks sold, acquisition cost cut 10x. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/52435336-9d55-454c-926f-a289e25b3388/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/52435336-9d55-454c-926f-a289e25b3388/thumbnail Magic Decks How I designed and launched Magic Decks, a card game teaching children 48 life skills. Product, brand and store: 171 decks sold, acquisition cost cut 10x. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/686c4b40-b90c-4811-ab68-cbfe20b03765/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/686c4b40-b90c-4811-ab68-cbfe20b03765/thumbnail Magic Decks How I designed and launched Magic Decks, a card game teaching children 48 life skills. Product, brand and store: 171 decks sold, acquisition cost cut 10x. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/884be7b3-2ff1-49b5-a5be-8eacf6db59eb/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/884be7b3-2ff1-49b5-a5be-8eacf6db59eb/thumbnail Magic Decks How I designed and launched Magic Decks, a card game teaching children 48 life skills. Product, brand and store: 171 decks sold, acquisition cost cut 10x. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/a78f5659-a404-4c93-b75e-8ee8f1536130/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/a78f5659-a404-4c93-b75e-8ee8f1536130/thumbnail Magic Decks How I designed and launched Magic Decks, a card game teaching children 48 life skills. Product, brand and store: 171 decks sold, acquisition cost cut 10x. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3ee6d218-456f-40f0-91f3-377b3106df56/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3ee6d218-456f-40f0-91f3-377b3106df56/thumbnail Magic Decks How I designed and launched Magic Decks, a card game teaching children 48 life skills. Product, brand and store: 171 decks sold, acquisition cost cut 10x. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/0468afa4-08b7-4c50-8935-804f92094f72/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/0468afa4-08b7-4c50-8935-804f92094f72/thumbnail Magic Decks How I designed and launched Magic Decks, a card game teaching children 48 life skills. Product, brand and store: 171 decks sold, acquisition cost cut 10x. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/7b5aacb7-82da-4a97-adaf-7b60476db507/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/7b5aacb7-82da-4a97-adaf-7b60476db507/thumbnail Magic Decks How I designed and launched Magic Decks, a card game teaching children 48 life skills. Product, brand and store: 171 decks sold, acquisition cost cut 10x. https://www.matheusleite.work/secil-strategic-discovery daily 0.75 2026-10-15 https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/170014d6-640e-48bb-b6cc-8881980a22ed/matheus-leite_icon.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/97917ced-39b6-46f3-9f33-30926f48d040/matheus-leite_case-secil-14.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/7a8d9427-47ed-441a-ab82-60cd2eba5ae1/matheus-leite_case-secil-15.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3787466c-605c-4357-ae91-fc30bc2d032c/matheus-leite_case-secil-2-1.jpeg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/bb3e1b4f-fe99-4bbd-ae2a-14651b337d63/matheus-leite_case-secil-3.jpeg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/b376b473-2afe-4827-8fa4-e1cb94c9cbdd/matheus-leite_case-secil-8.jpeg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/4fbbae6e-6784-48cc-94aa-8ebea9896d84/matheus-leite_case-secil-13.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/a5dfdf0f-b33d-4102-a65d-5cdca28a527b/matheus-leite_case-secil-16.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/84e27807-0614-4c68-b95b-f9c7d0acbed3/matheus-leite_case-secil-17.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e7de9992-e3d9-4f1d-9c99-80e945cf00d4/matheus-leite_case-secil-5.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/6fa6ced3-a316-4ab4-b98c-9252fb2338d4/matheus-leite_case-secil-6.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/9c0248a2-b4e0-4312-8bdb-52d362b7f8da/matheus-leite_case-secil-7-1.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e92f1f5a-7c21-4e04-806f-a0719dcd1dcc/matheus-leite_case-secil-9.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e949ce8f-356c-44ce-b644-d27eeff27c3c/matheus-leite_case-secil-10.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c15b15d4-e5d1-4f2e-9cb8-1b41d1f1c456/arrow-up.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/7e59c753-cb0d-4320-8e3c-517ecc5d75cd/matheus-leite_medcode-07.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/4f1ac03a-8f9b-4cc6-bd7c-607fb0351c65/matheus-leite_case-MD-29-1.png https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c8c87c94-cb6f-4336-ba14-f388a2bdc826/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c8c87c94-cb6f-4336-ba14-f388a2bdc826/thumbnail Secil Strategic Discovery Model How I designed Secil's product discovery model: 4 steps, 6 templates and 25+ people trained to understand a problem before investing in a solution. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3457f6cb-9bf0-48fa-b655-35350f4ce740/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3457f6cb-9bf0-48fa-b655-35350f4ce740/thumbnail Secil Strategic Discovery Model How I designed Secil's product discovery model: 4 steps, 6 templates and 25+ people trained to understand a problem before investing in a solution. https://www.matheusleite.work/cofidis-homebanking daily 0.75 2026-10-15 https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/170014d6-640e-48bb-b6cc-8881980a22ed/matheus-leite_icon.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/a1c55389-3419-4a20-8011-1f5a5430c744/matheus-leite_case-cofidis-14-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/ec533aab-7a86-4313-9e79-dc1af0b6f2ac/matheus-leite_case-cofidis-4-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e6ab3939-13e6-4e84-add7-46886556c461/matheus-leite_case-cofidis-12-1.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c32c1325-c4e8-4a1a-820d-bd1735741343/matheus-leite_case-cofidis-2-1.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/ee1fcd4c-ede5-41e8-bf2e-7d6360188e2a/matheus-leite_case-cofidis-3.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/29afb14d-c233-4b02-ac66-d574ae5d9bf9/matheus-leite_case-cofidis-1-1.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/67ea78ed-af79-4ee1-b610-c9bbbfc01594/matheus-leite_case-cofidis-11.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/1b22a930-a3e0-4cb2-b620-82434edf4473/matheus-leite_case-cofidis-7-2.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/70a5cc2e-cd11-4f42-8370-51593ad3aeda/matheus-leite_case-cofidis-6.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/98655941-c432-499d-9596-8ec19f49a2b2/matheus-leite_case-cofidis-5-1.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/b9156a6d-04a3-4fc2-99f7-2efe7beb622c/matheus-leite_case-cofidis-8.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/cd034397-dc07-4a68-b74b-085134cbd431/matheus-leite_case-cofidis-9.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/005a6469-a8b8-4e08-a402-d6738c569d3e/matheus-leite_case-cofidis-13-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c15b15d4-e5d1-4f2e-9cb8-1b41d1f1c456/arrow-up.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/4f1ac03a-8f9b-4cc6-bd7c-607fb0351c65/matheus-leite_case-MD-29-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/de0adae9-1f0e-4dac-9102-5c4c779d025e/matheus-leite-case_LAB-Insurance-1.png https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/57cdf248-7485-4121-9240-eb3b0341ff93/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/57cdf248-7485-4121-9240-eb3b0341ff93/thumbnail Cofidis Homebanking Product design case: how a card sort with 34 customers and co-creation with 6 company areas turned 5 account pages into 1 profile in Cofidis online banking. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/b894036a-fb03-45f3-98af-e209c20beade/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/b894036a-fb03-45f3-98af-e209c20beade/thumbnail Cofidis Homebanking Product design case: how a card sort with 34 customers and co-creation with 6 company areas turned 5 account pages into 1 profile in Cofidis online banking. https://www.matheusleite.work/cofidis-lab-insurance daily 0.75 2026-10-15 https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/148da4d8-941d-4621-b746-06d7c2cf6753/matheus-leite_icon-black.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/de0adae9-1f0e-4dac-9102-5c4c779d025e/matheus-leite-case_LAB-Insurance-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/d72ab01c-6351-4d55-b200-5822cb228553/matheus-leite-case_LAB-Insurance-13.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/b403f8e6-62c0-4a13-9a26-77c698c631d5/matheus-leite-case_LAB-Insurance-2.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/70962b06-191b-4624-b23e-2a2a711f8c58/matheus-leite-case_LAB-Insurance-3.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/85256ed8-308c-4fa8-9233-df3baf7fc45f/matheus-leite-case_LAB-Insurance-11.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/809bfa26-93cf-4d51-b638-dace39ce6bc0/matheus-leite-case_LAB-Insurance-10.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/2fa7b933-bc74-4515-81ba-4259f016035d/matheus-leite-case_LAB-Insurance-2.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e5069f38-e20f-417f-b812-9d77ac3967cd/matheus-leite-case_LAB-Insurance-4.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/b0a4e57c-3e8c-4e8b-9c38-06be03b67a66/matheus-leite-case_LAB-Insurance-6.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/89547b45-45f0-4143-b7f1-bd4f11e550c3/matheus-leite-case_LAB-Insurance-7.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e935b3fd-f8cc-4bd4-9797-01ba975c0780/matheus-leite-case_LAB-Insurance-8.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/5f365ab4-42e3-4203-a539-24756955bb7d/matheus-leite-case_LAB-Insurance-9.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/67edc036-eefc-4dce-b8cf-69221aa64db1/matheus-leite-case_LAB-Insurance-12.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c15b15d4-e5d1-4f2e-9cb8-1b41d1f1c456/arrow-up.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3bc68689-b670-4c4a-b455-0d7169fe03c1/matheus-leite_case-cofidis-14.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/7e59c753-cb0d-4320-8e3c-517ecc5d75cd/matheus-leite_medcode-07.jpg https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/9a73c8db-97db-4991-b8af-192b425d353f/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/9a73c8db-97db-4991-b8af-192b425d353f/thumbnail Cofidis LAB Insurance Product experimentation case: how I tested embedded insurance inside Cofidis credit in 4 weeks, from 7 interviews to a prototype and a fake door test. https://www.matheusleite.work/reframe daily 0.75 2026-10-15 https://www.matheusleite.work/other-work daily 0.75 2026-10-15 https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/148da4d8-941d-4621-b746-06d7c2cf6753/matheus-leite_icon-black.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/43a77fbe-bc77-4a68-ae84-ebcdaf88829f/matheus-leite_brava-01.JPEG https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/bfc147a9-1ed4-4819-914b-0012e645e488/matheus-leite_brava-02.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/57bd7686-99a7-473a-8032-db80d91a2daa/matheus-leite_brava-03.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/2c37b14d-5b0b-4a5a-a6a8-ae04c0b8f688/matheus-leite_legal-one-01.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/0ba7e6c2-a3c4-4386-85e5-b6b3484d832b/matheus-leite_legal-one-04.jpeg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/66037008-e926-4922-9b2b-434f3504cacb/matheus-leite_gpro-01.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/23f20850-b012-4f24-9e68-d4d8cfca2d98/matheus-leite_gpro-03.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/6a420c6a-5e46-4c12-9c81-6e074edc4cb0/matheus-leite_gpro-02.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/bac2c968-9761-4402-b4d3-71067355a7ca/matheus-leite_lisbon-transit-02.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/40dab74e-765b-4011-802d-f5fa9bc6e2fb/matheus-leite_lisbon-transit-03.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/f0935bb4-1467-44f4-87cb-d6ca5db965a1/matheus-leite_expertauto-02.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/58ca1eeb-f25b-461d-9e56-58062de9727d/matheus-leite_expertauto-03.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/da4336d1-b404-4dc8-8e7a-4282732d22b8/matheus-leite_expertauto-04.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c2061188-dcd9-46ed-b08e-22175daed39a/matheus-leite_cofidis-locker-01.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/b6c66ecc-783f-4dad-bf18-0118edcd7249/matheus-leite_cofidis-locker-02.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e48684c8-5ba3-4b7f-9819-39addd2031e1/matheus-leite_good-things-08.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/70ad4e4b-7c9a-4415-aa86-0863deac6d1e/matheus-leite_good-things-02.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/2e0a4f31-ed62-4de9-bdc8-1bcd40e07950/matheus-leite_good-things-07.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/710fc83e-056f-4775-9968-6e5dc84cc658/matheus-leite_silence-04.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/d1afa630-5193-4d29-a1b4-ed4369bd702e/matheus-leite_silence-02.jpeg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/f92aabc8-daf9-409a-9fdf-836cfe4eb532/matheus-leite_silence-03.jpeg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/03ee767b-fe3b-4587-8f9b-29abe7968c79/matheus-leite_vizu-05.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/dedb8829-149b-4072-b294-a4e438f18258/matheus-leite_vizu-07.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/b78900c8-6baa-4d5d-84d6-ae92274eebae/matheus-leite_vizu-04.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e43c61ff-20d9-48ae-acaa-88938d14a03d/matheus-leite_vizu-08.jpg https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/62f84e19-f28a-45dc-93fd-14268b53641b/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/62f84e19-f28a-45dc-93fd-14268b53641b/thumbnail Other work Shorter stories from my work in product design and strategy: client projects, ventures I built myself and notes on what I learned along the way. https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/dd80a413-7d1f-49b4-8778-1b78052955ea/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/dd80a413-7d1f-49b4-8778-1b78052955ea/thumbnail Other work Shorter stories from my work in product design and strategy: client projects, ventures I built myself and notes on what I learned along the way. https://www.matheusleite.work/medcode daily 0.75 2026-10-15 https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/170014d6-640e-48bb-b6cc-8881980a22ed/matheus-leite_icon.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/e0d17938-df65-4676-a665-608b6e61596e/matheus-leite_medcode-05.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/75e4f509-2a30-4b9c-94ee-4adee66ee30a/matheus-leite_medcode-06+3.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/7ae75b9e-489a-421b-8af8-d186a58a98fe/matheus-leite_medcode-01.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/28a70821-d33a-4619-bb91-e947f725ca20/matheus-leite_medcode-02.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/47392623-b7fc-4949-8fb3-de58d0552c59/matheus-leite_medcode-03.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/c15b15d4-e5d1-4f2e-9cb8-1b41d1f1c456/arrow-up.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/de0adae9-1f0e-4dac-9102-5c4c779d025e/matheus-leite-case_LAB-Insurance-1.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/3787466c-605c-4357-ae91-fc30bc2d032c/matheus-leite_case-secil-2-1.jpeg https://www.matheusleite.work/about daily 0.75 2026-10-16 https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/148da4d8-941d-4621-b746-06d7c2cf6753/matheus-leite_icon-black.png https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/bea16153-2e78-42df-ac81-349767191dfc/matheus-leite_about.jpg https://images.squarespace-cdn.com/content/v1/6ab503920cfe1f6fa0220312/aac677e3-9ee0-4b65-94c6-1fbdea3183db/matheus-leite_brands.jpg