Matheus Leite
I design and build new products, from the first question to the first customer.
Product designer and product builder in Lisbon. Strategic design and design-driven innovation, from discovery to delivery.
For Secil, as Group Product Manager, I built the model teams use to study a business problem before choosing a solution. Before that I designed products and services for banks, retail, health and the public sector, in Brazil and Portugal.
I also build my own things. Some worked for a while, some didn’t, and each one changed how I work for clients.
The part I like most is the start, when the question is still open and nobody knows what to build yet. I also like staying until it ships.
Projects for: Secil Group as Group Product Manager | AB InBev, Ambev, Nubank, Itaú, Cofidis Portugal, MB WAY, Thomson Reuters, Johnson & Johnson, State of Minas Gerais as Product Designer and Service Designer.
Worked at: LED Startup Studio, Platform Builders, Sensorama Design (Brazil) | Hyphen (Portugal)
Own initiatives:
soulRio: Founder, 2026. Cold mate tea brand from Rio, sold in Costa da Caparica.
Magic Decks: Founder & Creative Director, 2024–2026. Card game teaching children 48 life skills. Closed.
Vizu: Co-founder & CPO, 2023–2025. Digital product to help leaders decide with clearer information.
Fala+ Digital: Co-founder & Creative Director, 2016. An agency built to create spaces for dialogue between brands and people. Later sold.
Brava Store: Founder & Creative Director, 2013–2015. A streetwear brand I built from scratch. Later sold.